Platform Context
Daitics is building an AI-native data monetization platform purpose-built for telecommunications operators.
The Six Products
| Product | Role | Relationship to AI CDP |
|---|---|---|
| AI CDP | Data intelligence layer | Source of truth — owns Customer 360, identity, traits, segments |
| AI CEP | Engagement platform | Consumes profiles/segments from CDP for campaigns |
| DCR | Data Clean Room | References CDP identity graph in tokenized form |
| Marketplace | Audience commerce | Packages/sells IAB-tagged segments |
| DOOH | Out-of-home media | Receives location intelligence from CDP |
| Marketing Toolkit | Forms, pages, surveys | Captures events into CDP, syncs consent |
Key Insight
AI CDP is at the center. Without it, there are no profiles for CEP, no segments for Marketplace, no identity graph for DCR.
User Access Model
| Role | Responsibilities |
|---|---|
| IT Administrator | Platform config, access control, tenant management |
| Data Engineer | Pipeline development, source integration, data quality |
| AI/ML Engineer | Model development, trait computation, score calibration |
| Governance Officer | Compliance, consent management, audit review |
| Support Engineer | Troubleshooting, monitoring, issue resolution |
warning
CVM/Marketing teams and External Agencies access AI CEP, not AI CDP.