Attribute Classification System
Four-tier system organizing attributes by source, purpose, and access control.
Overview
| Class | Definition | Users | Access Pattern |
|---|---|---|---|
| SID | TM Forum standard Telco | Internal CVM/Marketing (via CEP) | Standard operational |
| IAB | Advertising taxonomy for segments | External Agencies (via CEP) | Monetization |
| System | Daitics-built gap-fillers | All users | Platform standard |
| Custom | Tenant-created | Tenant-specific | Tenant-defined |
info
Classification is flagging, not enforcement. Admins can grant access to any classification.
SID (TM Forum)
Entity domains: Party, Account, Product, Resource. Sourced from CRM, Billing, BSS, TAC database.
TMF SID Entity Mappings
| AI CDP Entity | TMF SID Entity | TMF API |
|---|---|---|
| Party | Party | TMF632 |
| Person | Individual | TMF632 |
| Organization | Organization | TMF632 |
| Account | CustomerAccount | TMF666 |
| Subscription | Product | TMF637 |
| Plan | ProductOffering | TMF620 |
| Device | PhysicalResource | TMF639 |
IAB (Advertising Taxonomy)
Classifies segments (not profiles) using IAB Audience Taxonomy 1.1 (1,600+ types). Used by agencies, programmatic buyers, monetization teams.
Examples
| Segment | IAB ID | Definition |
|---|---|---|
| Age 18-24 | 1.1.1 | birth_year between 2002-2008 |
| High Income | 1.3.3 | ARPU > 90th percentile |
| Gamers | 2.10 | gaming_app_hours_30d > 10 |
| Travelers | 2.27 | roaming_days_90d > 7 |
| Auto Intenders | 3.1.1 | auto_site_visits + search patterns |
System (Daitics-Built)
| Category | Examples |
|---|---|
| Behavioral Traits | total_spend_30d, data_usage_gb_30d |
| Engagement Metrics | engagement_score, app_sessions_7d |
| Predictive Scores | churn_probability, ltv_12m |
| Derived Indicators | heavy_data_user, international_caller |
Custom (Tenant-Created)
Examples: VIP Flag, Preferred Language, Corporate Employee, Ramadan Opt-In, Expo Attendee, Student Verified.
SID vs IAB — Storage Decision
Critical
SID and IAB are not competing — they operate at different levels. SID governs profile schema (entity attributes). IAB governs segment metadata (audience classification). Same store, different flags.