IAB Audience Taxonomy 1.1 Reference
1,600+ segment types organized hierarchically.
Hierarchy
1 - Demographics
├── 1.1 - Age (1.1.1: 18-24, 1.1.2: 25-34, 1.1.3: 35-44)
├── 1.2 - Gender
└── 1.3 - Income (1.3.1: Low, 1.3.2: Medium, 1.3.3: High)
2 - Interest
├── 2.1 - Arts & Entertainment
├── 2.10 - Gaming
├── 2.19 - News & Politics
├── 2.25 - Sports
└── 2.27 - Travel
3 - Intent
├── 3.1 - In-Market (3.1.1: Auto, 3.1.7: Electronics)
└── 3.2 - Research
AI CDP Segment Mappings
| Segment | IAB ID | Definition |
|---|---|---|
| Age 18-24 | 1.1.1 | birth_year between 2002-2008 |
| Age 25-34 | 1.1.2 | birth_year between 1992-2001 |
| High Income | 1.3.3 | ARPU > 90th percentile |
| Gamers | 2.10 | gaming_app_hours_30d > 10 |
| Sports Enthusiasts | 2.25 | sports_content_sessions > 15 |
| News Readers | 2.19 | news_app_opens_30d > 20 |
| Travelers | 2.27 | roaming_days_90d > 7 |
| Auto Intenders | 3.1.1 | auto_site_visits + search patterns |
| Electronics Intenders | 3.1.7 | device_age > 24m + browse events |
| Frequent Flyers | 2.27 | flight_booking_events > 4/year |