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Profile Schema

Full JSON Structure

{
"dtx_id": "uuid-d001",
"tenant_id": "uuid-tenant",
"party_type": "INDIVIDUAL",
"identifiers": [
{ "type": "MSISDN", "value": "+971501234567", "is_primary": true,
"confidence": 100, "first_seen": "2023-01-15T00:00:00Z" }
],
"sid_attributes": {
"party": { "given_name": "Ahmed", "family_name": "Al-Rashid",
"birth_date": "1990-05-15", "gender": "M", "nationality": "AE" },
"account": { "account_id": "ACC-12345", "status": "ACTIVE",
"value_tier": "GOLD", "credit_class": "A", "tenure_months": 36 },
"subscription": { "plan_name": "Unlimited Plus", "plan_tier": "PREMIUM",
"contract_end_date": "2026-06-30", "monthly_commitment": 299.00 },
"device": { "manufacturer": "Apple", "model": "iPhone 14",
"device_tier": "FLAGSHIP", "os": "iOS", "os_version": "17.2" }
},
"system_attributes": {
"traits": { "total_spend_30d": 450.00, "data_usage_gb_30d": 25.5,
"voice_minutes_30d": 180, "engagement_score": 72 },
"scores": { "churn_probability_30d": 35, "ltv_12m": 3500.00 }
},
"custom_attributes": { "vip_flag": true, "preferred_language": "ar" },
"consent": { "marketing_sms": "GRANTED", "analytics": "GRANTED",
"monetization": "WITHDRAWN", "mcp_access": "GRANTED" },
"segments": [
{ "segment_id": "seg-001", "name": "High Value Data Users",
"entered_at": "2026-01-10T08:00:00Z" }
],
"metadata": { "profile_version": 1847, "quality_score": 85,
"data_region": "UAE", "merge_history": ["uuid-002"] }
}